If you own a local business, showing up on page one of Google is critical to your success. This beginners Local SEO guide will highlight why local search engine optimization (SEO) is so important and the steps you can take to improve your local rankings. Local SEO is the process of getting your business found on search engines when someone searches for your product or service near them. It is an essential part of digital marketing for any local business, large or small. You need to be ‘seen’ online if you want to attract new customers. But don’t just take my word for it… 72% of consumers who did a local search visited a store within five miles. (Source: Wordstream ) 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Source: Nectafy ) And, according to a study by Chitika , 92% of searchers will pick businesses on the first page of local search results.

We get it. Local SEO can be overwhelming. We’re here to help make it as straightforward as possible.