Local Marketing Roadmap

Local marketing roadmap

Say goodbye to one-size-fits-all marketing and wasting budget on tactics that don’t get results and say hello to custom built roadmap to better your online presence.

Getting your business found online can be overwhelming.

Between staying on top of the constant updates Google makes to its search engine and managing all the elements that determine your ranking – including your website, Google My Business page, and online reputation and reviews – it’s hard to even know where to start.

Even if you do know what to prioritize, doing the work to improve your rankings can be time consuming.

We’re here to make it easy.

Eliminate guesswork and wasted budget.

At No Coast Marketing, we do things a bit differently. We start every local SEO client with our Local Marketing Roadmap.™ Why?

Because before we can start on any tactic, we first need to understand your business, your digital presence, and the gap between where you current rank vs. your competitors. Otherwise, we’re both wasting our time and money throwing things at the wall to see what sticks.

Through our process, you’ll know what’s working, what’s wrong, and how to fix it. No guesswork and no wasted budget.

Our process

We conduct a complete analysis of your local search efforts. And we actually do the analysis – not some ‘free scan’ tool.

First, we look at your online presence – from your website to other places online your business is mentioned. The entire, time we’re making a list of recommendations and opportunities that are specific to your business.

The result of all of that is a report with our findings and a step-by-step roadmap that shows you exactly what you need to do to get more visible to local customers.

A comprehensive, 120-point audit

Website

We’ll go through your website and check that you’re not breaking any of Google’s rules and that it follows best practice. We’ll also look at your site’s content and website structure to ensure you’ve got the best possible chance of ranking at the top of results, and that your site is optimized to convert customers once they get there.

Google Business Profile (GBP)

Most local SEO experts agree that your Google Business Profile (formerly Google My Business) is the one thing that most affects the local 3-pack results. We’ll spend time looking at your listings contact information, photos, categories, etc. for areas to improve and flag anything that might be against Google’s policy.

Directories & citations

Citations are anywhere your business is listed or mentioned. More specifically, we’ll be looking at online directories – both the big ones (like Yelp, Angie’s List, etc.) and industry-specific and niche sites we think your business should be on. You’d be surprised how many places your business is listed online and how inaccurate they are. These inconsistencies make Google view your site as less trustworthy.

Local link building

Without at least a few good links (other website’s linking to yours), you probably won’t rank too well. We’ll look at your backlink analysis compared to your competitors and identify any big opportunities for new links.

Online reputation & reviews

People now trust online reviews as much as they do recommendations from friends and family. We’ll look at your current reviews – where you have them and where you don’t – and give some tips on how to respond and best strategies for getting more reviews.

Social media

We’ll take a quick look at your social media profiles. They’re not the biggest factor for local SEO, but are still important to help connect with customers and maintain a presence in your community.

What you can expect

After we conduct our research we will deliver a full report in a hour long meeting (either face-to-face or virtual depending on location and you know, global pandemics) that will also include:

A detailed report with our findings, including what’s working and recommendations for what’s not
A citation audit that shows any inconsistencies in where your business is listed online and a list of websites your business should be included
A recorded video walkthrough of your website recommendations
An easy to follow roadmap which is your local SEO plan of action broken down into specific, doable next steps (usually 20-35)

The full process takes about four weeks on average.

Interested? Let’s Chat.

Find a time that works for you below.

Graphic of desktop computer with local SEO scan results | No Coast Marketing | Local SEO | Small Business Marketing

We take the guesswork out of local marketing through personalized strategies for local search, review marketing, paid advertising and web design.

Phone:

319-853-8611

Email:

hello@nocoastmarketing.com

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