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7 Local SEO Tips To Reach New Customers

Fri, 01 Apr 2022 15:13:22 GMT

7 local SEO tips to reach new customers

Local SEO experts, including No Coast Marketing were recently asked for key tips for implementing a local SEO strategy.

How to Get Your Business Found Online: Local SEO Guide

amanda@nocoastmarketing.com (Amanda Reimann) — Thu, 06 Jan 2022 04:19:30 GMT

If you own a local business, showing up on page one of Google is critical to your success. This beginners Local SEO guide will highlight why local search engine optimization (SEO) is so important and the steps you can take to improve your local rankings.

Local SEO is the process of getting your business found on search engines when someone searches for your product or service near them. It is an essential part of digital marketing for any local business, large or small. You need to be ‘seen’ online if you want to attract new customers. But don’t just take my word for it…

72% of consumers who did a local search visited a store within five miles. (Source: Wordstream )
88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Source: Nectafy )
And, according to a study by Chitika , 92% of searchers will pick businesses on the first page of local search results.

But you probably already knew the importance of search engine optimization (SEO) and ranking high on Google results, and you’re not alone. SEO is a topic many small business owners know about but few truly utilize.

It can seem daunting and complicated and time exhaustive. And while it’s true that there are a lot of elements that go into SEO and it is more a marathon than a sprint, it doesn’t need to be shrouded in mystery. We’re here to help demystify the steps you can take to improve your rankings.

Fair warning, this is a lengthy article. The good news is we’ve created a handy local SEO guide and checklist you can download to reference as you begin your local SEO journey. After reading the article, if you’d like a little more help with what exactly you need to do to improve your search results, we can create a personalized Local SEO strategy and roadmap for you business.

Let's dive in.

Congrats! You made it to the end of our Local SEO guide. Time to pat yourself on the back, that was a lot of information you just consumed.

If you’re feeling a bit overwhelmed, we totally understand. There’s a lot that goes into local SEO and it can be hard to wrap your head around everything or even know where to start.

That’s why we created our local SEO strategy and roadmap package . We’ll audit all of the factors we covered in this Local SEO guide and provide recommendations for you. We’ll look at what’s working for you, what areas you might need to improve and what your competitors are doing. After that, we’ll take all those recommendations and put together a roadmap that prioritizes quick wins and lays out specific actions we recommend you take.

The Ultimate Local SEO Checklist

amanda@nocoastmarketing.com (Amanda Reimann) — Thu, 06 Jan 2022 03:34:48 GMT

We get it. Local SEO can be overwhelming. We’re here to help make it as straightforward as possible.

Our local SEO checklist walks you through the most important aspects of local SEO. And it makes it easy! When you use it, you’ll be able to:

Identify key elements of local SEO you should be utilizing: Google My Business, backlinks, citations, and so on
Understand how to optimize your website to appear higher in search results

Hiring a Marketing Consultant? Ask Yourself These Questions First.

amanda@nocoastmarketing.com (Amanda Reimann) — Wed, 05 Jan 2022 18:13:00 GMT

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Small business owners are busy people. If you don’t have time to do marketing yourself, it’s a good idea to hire someone else who can take care of the work for you. But before deciding on which agency or consultant to go with, make sure they’re qualified and offer what your business needs.

Unfortunately, there are agencies, consultants and self-proclaimed “marketing gurus” who talk a big game about how they grew their business from 0 to 7 figures by running Facebook ads, or how they promise they can you the top result in Google search. But then fail to deliver on results.

Some of the business owners I meet with tell me how they feel neglected, don’t see results, and are not being taken care of like they thought they would be.

Not all small business marketing consultants are created equal. Before you hire a marketing agency, ask yourself these questions first:

Are they making promises that seem too good to be true?

Spoiler alert, they probably are. Talking a big game is a lot easier than executing on it. We see a lot of consultants and agencies promising the first rank in Google results. That’s a red flag and Google itself actually warns against agencies that do this.

Do they talk about your business' specific needs?

Are they asking about your customers, who you’re trying to target or your competition? If not, they’re probably trying to sell you a one-size-fits all approach instead of a strategy tailored to your actual business. If they’re not bringing up strategy and data, and just throwing out costly campaigns and tactics, run.

Are there clearly defined expectations from both parties?

Make sure you’re having conversations up front about what success looks like for you and how it will be measured. Plus, it’s also good to have an understanding of their reporting. What will reports look like? How often can you expect them? Reporting is a great way for both of you to check-in and see how campaigns and initiatives are performing.

What is the cost of their services? What are they providing in return for that fee?

Will they charge hourly? On a fixed price model? Or maybe they charge a retainer service. Whatever pricing model they use, make sure you understand what exactly you’re getting in return for that fee. Another great question to ask is whether or not you’ll be charged for calling or emailing with questions outside of scope. I may be a bit biased here, but I firmly believe a good consultant is there to be a resource and answer your questions, not nickel and dime you out of business.

How long will it reasonably take to get results?

SEO especially is more marathon than sprint. But with that being said, a good consultant will tell you that upfront, and give you an expectation of when you can see results. There are also quick wins a good consultant will recommend to see some results more quickly.

If the answers to these questions don’t feel right, it might be time to find a new marketing agency.

Honesty and transparency are the name of the game around here, and strategy is at the heart of everything we do. To learn more about how we operate, and to learn how we can help grow your business, schedule a free call and marketing assessment with us.